From the LABUBU explosion to see the tide of play to the sea: how to escort the "Chinese IP" global best-seller?

In the new wave of consumer surging at the moment, an ugly cute, grinning with sharp teeth of the trend of toys LABUBU, from the beginning of the bubble Mart no one asked for niche IP jumped into the phenomenon swept the world tide play - bubble Mart overseas stores began to line up in the early hours of the morning long lines, overseas video platforms #LABUBU topics Played more than 6 billion times, IP limited edition toys in eBay auction ten thousand yuan high price ......

I. Behind LABUBU's popularity: the challenge of "quality control and counterfeiting" of the fashion game

Recently, for the first time, Amazon, in cooperation with Chinese trend culture brand POP MART, successfully cracked down on a supplier of counterfeit toys in cooperation with the local market supervision department in Zhejiang Province. The supplier was selling counterfeit THE MONSTERS LABUBU toys to Amazon sellers through a domestic e-commerce wholesale website. After months of tracking and investigation in China, Amazon's global anti-counterfeiting team identified the supplier and transferred the case to the local law enforcement authorities where the supplier was located. In April this year, the law enforcement department seized more than 700 pieces of counterfeit LABUBU key pendants and thousands of packaging materials on site.

II. Third partiesinspection of goodsHow to escort the tide play to the sea

(i) Pre-production inspection

1. Verify factory qualifications (whether they have cooperated with brands such as Bubble Mart, 52TOYS, etc.);
2. Ensure that the foundry meets the high-precision production requirements (e.g., enameling process, painting consistency) of LABUBU and other trendy games

(ii) Mid-production inspection (DPI)

Sample production line semi-finished products and focus on inspection:

1. Painting color difference: LABUBU signature gradient color saturation, Pantone color card color comparison;
2. Joint mobility: Blind box dolls need to meet more than 30 times of non-destructive twisting test;
3. Pre-shipment inspection: sampling according to AQL standards, simulating the transportation environment to test the compression resistance of the packaging; 100% full inspection of high unit price limited edition, to avoid the dispute of "hidden models being switched".

Third, the tide play brand and third-party inspection win-win

1. Brands: Supply Chain Inspection as a "Guardian" of IP's Long-Term Value

The core competitiveness of hip game IP is not only the design, but also the consumers' trust in quality. Once a large-scale customer complaint or recall is triggered by quality problems, the reputation of the IP may collapse instantly, even affecting the market performance of the subsequent series.

Inspection Onlinerecommendations:

1. Establishment of a full-process inspection system: from mold development, mid-production to final shipment, we strictly control every link;
2. Data-based quality control management: analyze high-frequency problems through the inspection report and optimize the cooperation strategy of the foundry;
3. Anti-counterfeiting and traceability: Equip limited edition and co-branded models with anti-counterfeiting labels to maintain the brand premium ability.

2. Industry win-win: third-party inspection promotes the benign development of the tide play ecology

1. For consumers: reduce the risk of buying defective or counterfeit products and enhance the shopping experience;
2. To the brand: maintain the IP image, guarantee the premium ability, and help the globalization layout;
3. To the supply chain: optimize the production process and improve the overall manufacturing level through the feedback of goods inspection.

"Inspection Online"As a professional third party, we are committed to becoming a "quality partner" for the fashionable toys to go overseas - we not only inspect the goods, but also help brands and sellers to establish a sustainable quality control system, so that China's fashionable toys can really win the global market.